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Cadbury, One Of The Biggest Chcolate BrandsIn The World With Operations In More Than60 CountriesAnd Billions Of Dollars In Revenues.It Is Not Only A Brand Of Mouth Watering ChocolatesLiked By Consumers Of All Ages,But Also One With A 200 Year Old History FilledWith Wonderful Achievements And DepressingFailures.Let's Dive Into The Origins And Rise Of CadburyAnd See How They Got To Where They Are TodayComing From A Wealthy Family Of Quaker ChristiansIn Britain, John Cabury, Just Like any othermember of his communityWas Not Allowed To Attend Universities AndHis Non Violent Beliefs And Values Kept himOut From Joining The Military.SO, STARTING A Business was the only optionfor him to make a living. That is why, In1824 he Opened A Grocery Store In Bull Street,located in the city of birmingham, UK.as Alcohol was considered Bad For Societyby quaker community Tea, Coffee, Cocoa AndDrinking Chocolate Were Seen As Healthy AlternativesBy ThemIncluding John Himself. That's Why Among OtherThings He Sold High Quality Cocoa And DrinkingChocolate in his store, Which He used to PreparedUsing A Pestle And Mortar.Due To High Demand In 1831 John Moved To AFour-story Warehouse NearbyAnd Started Producing Cocoa And Drinking ChocolateOn A Commercial-scale.Thus, The Cadbury Manufacturing Business WasBorn.Because Of The High Cost Of Production TheseWere Sold Mainly To The Wealthy People.By, 1842 He Was Selling Around 11 VarietiesOf Cocoa And 16 Varieties Of Chocolate.In 1847, His Brother Benjamin Cadbury BecameA Partner In The Business And The CompanyCame To Be Known As Cadbury Brothers.The Same Year They Rented Larger Factory InBirmingham Which Had A Private Canal ThatConnected To All The Major Ports In Britain.In 1854,the Cadbury Brothers Of BirminghamReceived A Exclusive Royal Warrant As ManufacturersOf Chocolate And Cocoa To Queen VictoriaThis Was A Great Luck For Them As BusinessesWhich Used To Have These Warrants Had A BetterAnd Sophisticated Image Among General Buyers.However, Just Six Years Later In 1860, TheyHad Dissolve Their Partnership Due To John'sWife's Death And His Declining Mental AndPhysical HealthIn 1861, John Handed Over The Complete ControlOf The Business To His Sons Richard And GeorgeCadbury Who Were 25 And 21 At That Time.During This Time The Market Was Not DoingWell And Most Chocolate Manufacturers In BritainWere Going Out Of Business Of Which CadburyWas Not An Exception.Richard And George Invested 4000 Pounds EachFrom Their Inherited Money And Started ToWork Long Hours To Keep The Business Alive.But Their Turning Point Came In 1966 WhenThey Decided To Buy A New Type Of Cocoa PressDeveloped In The NetherlandsWhich Removed Much Of The Unpalatable CocoaButter From The Cocoa Beans.Up Untill This Point Almost All Cocoa MakersIncluding CadburyHad A High Level Of Cocoa Butter In It, ToWhich They Had To Add Starches To Mask It'sTaste And Texture.But With This Press, That Would Not Be NecesaryAnymore.However, Buying This Machine Was A MassiveRisk For Cadbury As It Was Expensive, TheyHad Very Little Money To Invest, And No OneKnew If There Would Be Enough DemandFor The Products That Came Out Of It.But They Decided To Go For It And Were TheFirst British Manufacturers To Do So.Thus They Introduced The Cadbury Cocoa EssenceAs The Uk's First Unadulterated, Pure Cocoa.With Its High Quality And Extensive MarketingIt Became Extremely Popular Leading To DramaticSales NumbersAnd Changed The Future Of British Cocoa IndustryAs Well As The Fate Of Cadbury Forever ForThe Better.In 1875, They Introduced The Easter Eggs WhichIs One Of The Most Popular Cadbury ProductsTill Today.To Get Better Access To Canal And Rail Transportation,In 1878They Acquired 14.5 Acres Of Land, In A Location5 Miles South Of Birmingham and Created ANew Factory Along With 16 Adjacent HousesWhere The Most Loyal And Hard Working EmployeesWere Given The Privilege To Live.They Named It The Bournville Factory AfterThe Nearby Bournbrook Hall And The FrenchWorld Ville Meaning Town.In 1893, George Cadbury bought 120 Acres OfLand Surrounding The Factory At His Own ExpenseTo Create A Model Village So That Many MoreOfTheir Workforce Could Be Given A Healthy,Pollution Free And Greener Environment WhereThey Could Thrive.By 1900, This Was Expanded to 330 Acres With313 Cottages And Houses Along With Other FacilitiesLike Playgrounds, Swimming Pools And Medicalcenters.Many More Similar Properties Were Built InThe Years Leading Up To The First World War,With Smaller Developments Taking Place LaterOn In The 20th CenturyIn 1897, Cadbury introduced theirbFirst MilkChocolate Bar.Although They Were Making Milk Chocolate DrinksFrom 1849This Was A New Recipe That They Copied FromContemporary Swiss Chocolate Manufacturers.But In Terms Of Texture Swiss Chocolates WereFar Superior As They Added Condensed MilkInstead Of Milk Powder.Because Of This, Swiss Companies DominatedThe British Market Which Cadbury Started ToChallenge.In 1904 Cadbury Launched Their Dairy MilkBar.Developed By George Cadbury Junior It WasA Production Of Exceptional Quality With AHigher Proportion Of Milk Than any PreviousChocolate In The Market.On The Suggestion Of A Customer, It Was NamedDairy Milk.With A Distinctive And Attractive Purple Wrapper,Gradually It Became,cadbury's Best-sellingProduct By 1914.In 1906 And 1908 They Launched The BournvilleCocoa And Bournville Chocolate.Named After The Bournville Fctory Where TheyWere Produced It Contained Less Milk And MorePure CocoaWith Bourville And Dairy Milk The CompanyGrew Rapidly Untill The First World War AndTook Over The Uk Market.Also This Was The First Time they OutsoldJs, Fry And Sons Which Was Another LeadingBritish Chocolate Manufacturer,During The World War 1 More Than 2,000 OfCadbury's Male Employees Joined The BritishArmed Forces.To Support Their country and the company usedto Provide Chocolate, Books And Clothing ToThe Troops.George Cadbury Handed Over Two Company-ownedBuildings For Use As Hospitals And FactoryGirls,Volunteered To Do The Laundry Of Injured SoldiersRecovering In The HospitalsIN 1919, Cadbury Purchased J. S. Fry & Sons,A Long Time Competitor Of Cadbury Who CreatedThe First Bar Chocolate In 1847 Named ChocolateDelicieux A MangerMeaning Delicious Chocolate To Eat.Anyway, After Launching the Milk Trays AndFlakes In 1921 They Started To Use The CadburyScript Logo Based On TheSignature Of William Cadbury iN Their TransportFleets. Up untill That point this used tobe the logo which was comissioned in 1905Slowly It Became The Official Logo Of thebrand That We See In All Their product packagingstoday.Next, 1928 They Created The Glass And HalfSymbol For Using In Press And AdvertisementsPosters For PromotingDairy Milk In Which Cadbury Was Spending MoreMoney Than Ever BeforeAt First, It Was Used Only For Dairy MilkBut Gradually It Has Become The Face Of TheCompany And Has Been SoTill Now.Although It Was Huge Hit From The Very DayIt Came Out In 1905, Now Coupled With promotionsDairy Milk Was The Biggest Selling ChocolateProduct In Britain. By 1936, it AccountedFor more than 60 Percent Of The Uk Milk ChocolateMarket.By 1930, Cadbury Was The 24th-largest BritishManufacturing Company As Measured By EstimatedMarket Value Of CapitalAlso, Due To Large Scale Production, ChocolateCeased To Be A Luxury Product And Became AffordableTo The Working Classes For The First Time.By The Mid-1930s, 90 Percent Of The BritishPopulation Could Afford To Buy Chocolates.In 1938, Cadbury Roses Were Introduced WhichHas Become A Very Popular Christmas And Mother'sDay Gift.The Bournville Factory, Where It Was ProducedWas Surrounded By Gardens And Roses Were OneOf The Most Popular Flowers Of That Time.Hence The Name Of This Assortment.During World War Ii, Parts Of The BournvilleFactory Were Turned Over To War Work, ProducingMilling Machines And Seats For Fighter Aircraft.As Chocolate Was Regarded As An EssentialFood, It Was Placed Under Government Supervisionand was declared as a ration item during theThe Entire War period.Also, Due To Shortage Of Supply The BritishGovernment Banned Manufacturers From UsingFresh Milk.So, Dried Skimmed Milk Was Used Instead.Due To This Issues With Essential Supplies,The Dairy Milk and many other cadbury productscame Off The Shelves During The War.But Once The War Ended,the company WorkedHard To Restore Their Business, Did A LotOf Promotions, Kept Competitors Away WithA Direct Distribution Chain And ContinuedLaunching New Products Like Milk Tray Bars,Fudge, Toffee Buttons And Picnic.In A few years they were back to the gamelike before.In 1969 they Merged With Swiss Drinks CompanySchweppes And Demerged Again In 2008.Then In 2010, Kraft Foods Bought The BrandFor An Astounding 19 Billion Dollars But TheyThemselves Split IntoTwo Companies One Of Which Was Named MondelezInternational Which Owns The Cadbury BrandTill Date.In 2019, Mondelez Ranked 116 In The Fortune500 List Of Largest Corporations By TotalRevenue.As, Of Today Cadbury Is The Second LargestConfectionery Brand In The World With ProductsRanging From Chcolates, Ice Cream And BeveragesTo Biscuits, Desserts, Spread And Much More.With Operations In more than 60 CountriesIncluding The Uk, Usa, Canada, South Africa,New Zealand, Australia And India, itContinues To Be One Of The Most Favoured NameIn The Segment Of Chocolates, ConfectionariesAnd Most Probably Would Continue To Be SoFor A Long TimeHowever, This Channel Would Not Survive VeryLong If You Don't Subscribe And Watch TheWonderful Videos That I Make Each Week.So, Hit The Subscribe And And Bell Icon RightFreaking Now.Like, Share And Comment Your Opinions Below.Untill Next Time Be Curious And Keep Learning.Bye-bye